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Creative Opportunities and Reality Expression National Trade Article

COARE COMPETENCY

People with disabilities take charge

By Laura Ramsay

Financial Post

A group of friends who met as clients of a Mississauga, Ont., children's treatment centre are using the Internet to run a virtual company selling products that aid people with disabilities.

The six partners all have physical or mental disabilities themselves and are former clients of Erinoak Children's Treatment Centre. As young adults with disabilities, they found it impossible to land jobs in an able-bodied world. So, with the encouragement of Erinoak board member Ernie Kuchmeister and a group of advisors, they're working to take charge of their lives by developing their own virtual company that sources and sells products and services used by people with disabilities.

"We toyed with the idea of inventing new products but ... after two years of brainstorming, we realized the Internet would be perfect for us," says Diana D'Agostino, 29, the treasurer.

COARE Enterprises sells sheepskin blankets and foot warmers, seamless socks for diabetics and others with impaired circulation, incontinence undergarments, biodegradable soap products and other ''aids for daily living'' for the elderly and people with disabilities. A full product line and information about how to order items is outlined on the COARE Web site at www.coare.com.

Mr. Kuchmeister is a former principal of a school associated with Erinoak. He became frustrated at the difficulty his former pupils with disabilities have in finding jobs. He convinced Erinoak's board of directors to support a pilot project looking at the feasibility of helping these young adults develop their own self-employment opportunities.

He says he isn't sure if COARE will ever reach the point where the business can provide a living wage to six adults, "but it may in part.

"At the very least, it will give them skills they can use" and experience they would otherwise never have had, he says.

National Post

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