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Creative Opportunities and Reality Expression National Trade Article

Gifts that give twice

Brain-damaged artist Jason Denham's contribution is what COARE marketing program is all about

Helen Henderson - November 5/2005 - The Toronto Star

In his mind's eye, Jason Denham sees things from the bottom up. That's how all his paintings have taken shape, ever since a pickup truck hit him at age 8. The collision destroyed his short-term memory, injured the part of his brain that controls the left side of his body and rearranged the way he thinks.

Jason Denham’s artistry isn’t confined to the computer — he also painted the cushion and the tray on the wall. Denham, brain-damaged in an accident at age 8, sells his work through COARE.

But his vision of the world became part of the inspiration for a successful marketing business started by young people with disabilities. With few other prospects for employment after they turned 18 and no longer being eligible for programs provided by Erinoak centres in Mississauga, they set up Creative Opportunities And Reality Expressions (COARE).

Masterminded by Diana D'Agostino, 35, and Rex Stephenson, 37, COARE is the type of project that is expanding the horizons for young people with special needs.

The company e-markets a range of lifestyle products, from stain removers and wheelchair gloves to sheepskin covers for hot water bottles.

"It has been hard work but we're doing well," says D'Agostino, who credits note cards designed by Denham with helping to promote the young company. They're part of this year's Toronto Star listings of holiday season cards and gift items. The proceeds from their sale support worthy causes.

Our list is by no means exhaustive. If there's a group you'd like to support but you don't see it here, you can call to see what you can do to help. Since most of these groups run on a shoestring budget, you should always double check what's available first.